01 — Decode
Cultural & Strategic Intelligence
Understanding China starts with listening — to culture, to consumers, to the invisible currents shaping behavior.
- Brand audit
- Cultural audit
- Social mapping
- Competitive analysis
- Opportunity framing
The Creative China Insider For Global Brands
Plus 86
Creativity Beyond Boundaries
Plus 86
Creativity Beyond Boundaries
A cross-cultural strategic partner transforming cultural insight into global growth. PLUS 86 is specialized in China consumer intelligence, cross-border brand localization, and retail experience design for beauty and luxury brands.
01
Cultural Intelligence
02
Creative Precision
03
Connected Activation
01 / About
A Franco-Chinese strategic and creative partner.
We decode behavioral shifts and shape brands for the Chinese market.
WE DECODE BEHAVIORAL SHIFTS, CULTURAL TENSIONS AND DIGITAL ECOSYSTEMS TO BUILD STRATEGIES THAT RESONATE.
FROM STRATEGY TO ACTIVATION, WE OPERATE ACROSS THE FULL SPECTRUM — BRAND NARRATIVES, CONTENT ECOSYSTEMS, SOCIAL PLATFORMS AND COMMERCE.
WE DON'T ADAPT BRANDS TO CHINA — WE MAKE THEM BELONG.
Why
BECAUSE WE LIVE AND WORK BETWEEN BOTH CULTURES — PARIS AND SHANGHAI. WE DON'T TRANSLATE, WE INTERPRET.
Why
BECAUSE OUR TEAM COMBINES STRATEGIC DEPTH WITH CREATIVE EXECUTION — NO HANDOFF, NO LOST INTENT.
People
GeorgeHaiyangAnaïsLéaPierreYukiSophieMarcoMeiAntoine
02 / Work
Selected work
Cross-cultural campaigns that move markets.
Culture Made Visible
LA ROCHE POSAY ✦ LA ROCHE POSAY ✦ LA ROCHE POSAY ✦ LA ROCHE POSAY ✦ LA ROCHE POSAY ✦ LA ROCHE POSAY ✦ LA ROCHE POSAY ✦ LA ROCHE POSAY ✦ LA ROCHE POSAY ✦ LA ROCHE POSAY ✦ LA ROCHE POSAY ✦ LA ROCHE POSAY ✦ LA ROCHE POSAY ✦ LA ROCHE POSAY ✦ LA ROCHE POSAY ✦ LA ROCHE POSAY ✦
Regen Medic
GALENIC ✦ GALENIC ✦ GALENIC ✦ GALENIC ✦ GALENIC ✦ GALENIC ✦ GALENIC ✦ GALENIC ✦ GALENIC ✦ GALENIC ✦ GALENIC ✦ GALENIC ✦ GALENIC ✦ GALENIC ✦ GALENIC ✦ GALENIC ✦
The Path to an Epic Year
CAROLINA HERRERA ✦ CAROLINA HERRERA ✦ CAROLINA HERRERA ✦ CAROLINA HERRERA ✦ CAROLINA HERRERA ✦ CAROLINA HERRERA ✦ CAROLINA HERRERA ✦ CAROLINA HERRERA ✦ CAROLINA HERRERA ✦ CAROLINA HERRERA ✦ CAROLINA HERRERA ✦ CAROLINA HERRERA ✦ CAROLINA HERRERA ✦ CAROLINA HERRERA ✦ CAROLINA HERRERA ✦ CAROLINA HERRERA ✦
La Bomba
Cultural Intelligence
We live between cultures — decoding the signals, tensions and opportunities that others miss. Our insights come from immersion, not observation.
Creative Precision
Every campaign is crafted to resonate locally while maintaining global brand integrity. No shortcuts, no templates — only work that earns attention.
Connected Activation
From strategy to execution, we operate across the full Chinese digital ecosystem — social, commerce, content and community — as one integrated team.
03 / Method
A strategic process designed to translate culture into performance.
02 — Architect
Narrative & Experience Design
We build the strategic and creative framework that will carry your brand across every touchpoint.
- Narrative architecture
- Editorial territories
- UX/UI design
- Visual system
- Content pillars
03 — Integration
Integrated Production & Deployment
From creative direction to platform deployment, we produce and activate with precision — enhanced by AI.
- Creative direction
- Content production
- Digital deployment
- Platform adaptation
- Cross-border consistency
04 — Amplify
Cultural Performance Intelligence
Post-launch, we track cultural resonance and optimize for sustained impact — powered by AI analytics.
- Post-launch analysis
- Narrative reception
- Community mapping
- Strategic adjustment
04 / Service
What we do
Market Insights & Strategy
Understanding China isn't just about market data.
WE DECODE CULTURAL CURRENTS, CONSUMER BEHAVIORS AND COMPETITIVE DYNAMICS TO BUILD STRATEGIES THAT CREATE REAL MARKET ADVANTAGE.
From social listening to trend forecasting, we combine local expertise with global perspective to identify the insights that matter.
Brand Content & Campaign
Creativity that transcends borders.
WE CREATE CONTENT AND CAMPAIGNS THAT RESONATE WITH CHINESE AUDIENCES WHILE PRESERVING YOUR GLOBAL BRAND IDENTITY.
Cross-cultural creative direction, content production and campaign management across all major Chinese platforms.
Digital Ecosystem Management
Engaging in China isn't just about being present.
WE BUILD AND MANAGE YOUR DIGITAL PRESENCE ACROSS CHINA'S UNIQUE ECOSYSTEM — WECHAT, WEIBO, DOUYIN, RED AND BEYOND.
Platform strategy, community management, content calendars and performance optimization tailored to each channel.
E-Commerce
E-commerce in China isn't just about selling.
WE ARCHITECT COMMERCE EXPERIENCES THAT BLEND CONTENT, COMMUNITY AND CONVERSION ON TMALL, JD, DOUYIN SHOP AND WECHAT MINI-PROGRAMS.
From storefront design to livestream strategy, we turn transactions into brand relationships.
O2O Campaign
Retail in China isn't just physical or digital.
WE DESIGN ONLINE-TO-OFFLINE EXPERIENCES THAT BRIDGE THE GAP BETWEEN DIGITAL ENGAGEMENT AND PHYSICAL RETAIL.
Pop-ups, experiential activations and phygital campaigns that drive footfall and social amplification.
Clients ↘
05 / Contact